教授王國欽
  • 電話(02)7749-1456
  • 郵件信箱gordonwang@ntnu.edu.tw
  • 2023~休旅所在職班龍舟隊/隊員/領隊
  • 2023~來去日本九州Long Stay 平台負責人【報導】
  • 2022~台東超級鐵人三項226公里順利完賽14H'35【影片】
  • 2021-2022~在疫情艱困中,受邀前往九州大學管理研究所擔任《講座教授》及《特別計畫研究員》,搭了9次飛機/住了16家不同旅館,平安歸來
  • 2021~第三度獲師大「教學優良獎」
  • 2017-2020 ~ 擔任首屆樂活EMBA執行長,歷經三次招生,總算超越老牌的台大/政大/台科大EMBA
  • 2018 ~ 首次跑馬拉松即挑戰42公里/田中馬
  • 2018 ~ 獲師大「 教學傑出獎 」
  • 2017 ~ 擔任師大 樂活EMBA執行長
  • 2017 ~ 帶領復旦大學、復旦大學出版社進行頂尖企業個案專訪及拍攝,北京「 眾信旅遊集團 」
  • 2017 ~受聘復旦大學旅遊系MTA(碩士在職專班)教授
  • 2016 ~ 台師大 終身免評鑑
  • 2015/2016 ~ 交通部觀光局「 產業關鍵人才培育計畫-高階主管養成訓練班 」講師/美國考察團團長
  • 2015/2016 ~ 交通部觀光局「 觀光論壇 」主持人
  • 2016 ~ 再次獲師大「 教學優良獎 」
  • 2015 ~ 去了 北大 、 清華 、 復旦 、 MIT 、 Harvard 、 Stanford 訪問,希望為台灣觀光管理所用
  • 2014 ~ 獲師大「 教學優良獎 」
  • 2014 ~ 七天六夜, 能高安東軍縱走 ,看到最美的臺灣,也看到直昇機來救自己夥伴
  • 2008-2014 ~ 當了四年的台灣科技部複審委員,審過八百多個台灣觀光旅遊計畫
  • 2013 ~ 以Two Days with CEO獲師大「 卓越專書獎 」
  • 2012 ~ 獲師大「 教具與教材編製獎勵優等獎 」
  • 2014/10 ~ 終於,通過嚴格文字及思想審查,在 北京出一本書 《 兩天挑戰 CEO 》,臺灣人少有的經驗
  • 2013 ~ 花了四年拍十家頂尖觀光餐旅企業個案影片,研究室的人快被搞死,現在兩岸三地有 100 家大學 使用
  • 2012 ~ 寫了一本書《兩天挑戰CEO》/ Two Days with CEO ,不小心登上 誠品書局第4名
  • 2011 ~ present 獎勵特殊優秀人才案
  • 2011 ~ 去參加了 鐵人三項 ,差點游不回來,但還是漂亮的完賽(3H'06)
  • 2010 ~ 又獨自一人騎單車,月黑風高才登上 武嶺 (3275M),把自己嚇的很徹底
  • 2009 ~ 獨自一人騎 單車環臺 灣一圈
  • Before ~ 幾年的觀光相關產業實務工作經驗
  • Ma, Chia-Yen ; Wang, Kuo-Ching (王國欽); Liu, De Yen; Lai, Ting-Ching, (2023), Evaluation of the comprehensive thematic teaching effectiveness and technique/technology in culinary vocational education, Education + Training (SSCI, Q1), forthcoming)
  • 謝美婷,王國欽,彭柏瑀,涂嘉雯(2023),餐飲加盟投機行為關鍵線索之研究,產業與管理論壇 (TSSCI), forthcoming)
  • 王國欽 廖耿彬 吳本 謝美婷 廖涴婷 余治明。「孰輕孰重?兩岸旅館溫度與智慧化服務研究」。TSSCI, 管理評論, 第41卷第3期(2022年7月)
  • 廖耿彬、王國欽、龔曉菁、高怡、余治明(2021)。逆境能上游?飯店、線上訂房平台競合下商業生態系統建構研究。觀光休閒學報,27(2),195-244。
  • 王國欽(2021/12)。The Impact of Instagram Stories on Tourists’ Consumption Behavior in Smart City Night Markets。Mathematical Problems in Engineering,2021(2021)
  • 唐伯川 蕭佳琳 王國欽,(2019),被埋沒的聲音:業者與顧客觀點之飯店裝修要項探索,觀光休閒學報。第24卷,第3期,forthcoming。【TSSCI】
  • 唐伯川 蕭佳琳 王國欽,(2017),該改頭還是換面?五星級商務飯店裝修要項之探索,休閒產業管理學刊。第10卷,第2期,pp. 1-28。
  • 唐伯川 蕭佳琳 王國欽,(2017),該改頭還是換面?五星級商務飯店裝修要項之探索,休閒產業管理學刊。第10卷,第2期,pp. 1-28。
  • 王國欽、楊倩姿、巫玫慧、李雅惠 ,(2016),餐旅產業不能不知道的事!平庸vs.吸引力看合約書,觀光休閒學報。第22卷,第3期,pp. 277-309。【TSSCI】
  • Kim, S. S., Wang, K.-C. (王國欽), Jhu, W.-T., Gao, Y. (2016). The best match-up of airline advertising endorsement and flight safety message. International Journal of Contemporary Hospitality Management, 28(12), 2533-2552.【SSCI】
  • Kim, S. S., J. Jung, & Wang, K.-C. (王國欽). (2016). Hospitality and tourism management students' study and career preferences: Comparison of three Asian regional groups. Journal of Hospitality, Leisure, Sport & Tourism Education, 19(NOV), 66-84.【SSCI】
  • 王國欽、陳旭東、沈涵、洪雅芳、李文樺,(2015),T-shape?Integration?MBA+X?Networking?餐旅管理課程下一站:臺灣與中國大陸管理課程經驗為例,觀光休閒學報。第21卷,第2期,pp. 157-182。
  • 王國欽、許瑞嫚、楊倩姿、巫玫慧,(2014),就學到就業:三年縱斷面調查看餐旅觀光碩士班課程設計之脈絡,觀光休閒學報。第20卷,第1期,pp. 21-50。【TSSCI】
  • Chen, W.-Y., Wang, K.-C. (王國欽), Luoh, H.-F., Shih, J.-F., & You, Y.-S. (2014). Does a friendly hotel room increase senior group package tourists’ satisfaction? A field experiment. Asia Pacific Journal of Tourism Research,19(8), 950-970【SSCI】
  • 王國欽,(2014),測一測你的旅遊滿意度,科學發展,第493期,pp. 12-15。
  • Wang, K.-C. (王國欽), Ma, A.-P., Hsu, M.-T., Jao, P.-C., & Lin, C.-W. (2013). Seniors' perceptions of service features on outbound group package tours. Journal of Business Research, 66(8), 1021-1027【SSCI】
  • 王國欽、蕭至惠、陳瑞倫、徐美婷,(2013) 「完整旅遊體驗階段之重要旅遊風險認知」,大專體育學刊, 第15卷,第2期,pp. 135-147。【TSSCI】
  • Kim, S. S., & Wang, K.-C. (王國欽), Ahn, T. H. (2013). Which endorser and content are most influential in Korean restaurant promotions? International Journal of Hospitality Management, 33(2), 208-218【SSCI】
  • Agrusa, J., Kim, S. S., & Wang, K.-C. (王國欽) (2011). Mainland Chinese Tourists to Hawaii: Their Characteristics and Preferences. Journal of Travel & Tourism Marketing. 28(3), 261-278.【SSCI】
  • Kim, S. S., Choi, S., Agrusa, J., Wang, K.-C. (王國欽), & Kim, Y. (2010). The role of family decision makers in festival tourism. International Journal of Hospitality Management, 29(2), 308-318.【SSCI】
  • 王國欽、陳瑞倫、詹悉珍、林士雅,(2010) 「您被Blog說服了嗎?」-探討領隊部落格對消費者購買意願影響之研究」,觀光休閒學報, 第16卷,第3期,pp. 235-261。【TSSCI】
  • 王國欽、曹勝雄、葛麗芳、張有群、洪雅芳,(2010). 「两岸十家SNS网站内容与产品置入分析-以旅游营销為視点」,旅遊學刊。 第25卷,第7期,pp. 40-46。 【CSSCI】
  • Wang, K.-C. (王國欽), Jao, P.-C., Chan, H.-C., & Chung, C.-H. (2010). Group package tour leader's intrinsic risks. Annals of Tourism Research, 37(1), 154-179. 【SSCI】
  • Wang, K.-C. (王國欽), Jao, P.-C., Lin, Y.-S., & Guo, Y.-Z. (2009). Exploring attractive messages in group package tour newspaper advertisements. International Journal of Advertising, 28(5), 843-862.【SSCI】
  • Lin, C.-T., Wang, K.-C. (王國欽), & Chen, W.-Y. (2008). Female tour leaders as advertising endorsers. Service Industries Journal, 28(9), 1265-1275.【SSCI】
  • 曹勝雄、王國欽、張德儀、王偉琴,(2008) 「台灣觀光休閒餐旅相關學術著作表現之研究」,戶外遊憩研究, 第21卷,第3期,pp. 81-99。【TSSCI】
  • Wang, K.-C. (王國欽), Hsieh, A.-T., Chou, S.-H., & Lin, Y.-S. (2007). GPTCCC: An instrument for measuring group package tour service. Tourism Management, 28(2), 361-376.【SSCI】
  • Wang, K.-C. (王國欽), Chou, S.-H., Su, C.-J., & Tsai, H.-Y. (2007). More information, stronger effectiveness? Different group package tour advertising components on web page. Journal of Business Research, 60(4), 382-387.【SSCI】
  • Kim, S. S., Guo, Y.-Z., Wang, K.-C. (王國欽), & Agrusa, J. (2007). The study motivations and study preferences of student groups from Asian nations majoring in hospitality and tourism management programs. Tourism Management. 28(1), 140-151. 【SSCI】
  • Wang, K.-C. (王國欽), Chen, J. S., Sun, C.-W., & Kuo, C.-J. (2007). How advance awareness toward customer appraisal system impact on group package tour service quality. China Tourism Research, 3(3&4), 415-439.
  • Lin, C.-T., Wang, K.-C. (王國欽), Yeh, C., & Chen, W.-Y. (2007). Shedding some light on single-parent families' travel preferences in group package tour. Society and Leisure, 30(2), 465-488. (Apr., 0705-3436-Canada)
  • Chang, J., Wang, K.-C. (王國欽), Guo, Y.-Z, Su, C.-J., & Yen, S.-J. (2007). Trends in outbound group package tours in China and Taiwan: A marketing mix perspective . Tourism Analysis, 12(4), 257-270. (Apr., 1083-5423-)
  • Wang, K.-C. (王國欽), Chen, J. S., & Chou, S.-H. (2007). Senior tourists' purchasing decisions in group package tour. Anatolia, 18(1), 139-154.
  • 王國欽、郭英之、閔辰華、黃閔穗,(2007)「公司團體套裝旅遊的影響因素研究-以中國台灣為例」,旅遊學刊,第22卷,第1期,(民國96年),pp. 35-41。【CSSCI】
  • Su, C.-J., & Wang, K.-C. (王國欽) (2006). Exploring the moderating effect of culture on association between self-orientated moral intensity and the choice of upward influence strategies: A contrast of Asian MBAs from the tourism industry. Asia Pacific Management Review, 11(4), 163-176. 【TSSCI】
  • Guo, Y.-Z., Kim, S. S., Timothy, D. J., & Wang, K.-C. (王國欽). (2006). Tourism and reconciliation between Mainland China and Taiwan. Tourism Management. 27(5), 997-1005.【SSCI】
  • Guo, Y.-Z., Jun, J.-K., Wang, K.-C.(王國欽), Qu, H.-L. (2006). A study of the different tourist perception by using an application of muti-level gray evaluation method. Journal of Tourism and Leisure Research, 34(2), pp. 317-332.
  • 王國欽、郭英之、嚴詩容、鍾佳勳,「海峽兩岸境外團體套裝旅遊趨勢研究」,旅遊學刊,第21卷,第5期,(民國95年),pp. 62-68。【CSSCI】
  • 王國欽,「Motivations for Senior Group Package Tour Tourists」,觀光研究學報,第12卷,第2期,(民國95年),pp. 119-138。
  • Wang, K.-C. (王國欽), Cheng, S.-C., & Huang, C.-M. (2004). The effects of webpages on customer satisfaction: A restaurant case study. Advances in Hospitality and Leisure, 1(1), 217-229.
  • Wang, K.-C. (王國欽), Hsieh, A.-T., Yeh, Y.-C., & Tsai, C.-W. (2004). Who is the decision-maker: The parents or the child in group package tours? Tourism Management, 25(2), 183-194.【SSCI】
  • 王國欽,吳佳棻,林志光,劉哲宇,「一手掌握服務品質─六標準差的運用」,旅報,第304期,(民國91年8月),pp. 63-65。
  • 王國欽、陳嘉隆、周淑惠,「老年旅客旅遊行為之探討」,觀光研究學報,第8卷,第2期,(民國91年),pp. 101-113。
  • Wang, K.-C. (王國欽), Hsieh, A.-T., & Chen, W.-Y. (2002). Is the tour leader an effective endorser for group package tour brochures? Tourism Management, 23(5), 489-498.【SSCI】
  • 王國欽,李淑如,周淑惠,「建構長期競爭優勢-旅行業知識管理」,旅報,第219期,(民國89年4月),pp. 2-3。
  • Wang, K.-C. (王國欽), Hsieh, A.-T., & Huan, T.-C. (2000). Critical service features in group package tour: An exploratory research. Tourism Management, 21(2), 177-189.【SSCI】
  • 王國欽,曹勝雄,江麗君,林若慧,「以模糊觀點評估業務員績效之研究」,東吳經濟商學學報,第20期,(民國87年2月),pp. 47-69。
  • Chow, W.-S., Shyu, J.-C., & Wang, K.-C. (王國欽) (1998). Developing a forecast system for hotel occupancy rate using integrated ARIMA models. Journal of International Hospitality, Leisure & Tourism Management, 1(3), 55-80.
  • 王國欽,「運用旅客評估提昇旅遊服務品質」,旅報,第159期,(民國86年8月),pp. 39-40。
  • Tsaur, S.-H., Tzeng, G.-H., & Wang, K.-C. (王國欽) (1997). Evaluating tourist risks from fuzzy perspectives. Annals of Tourism Research, 24(4), 796-812.【SSCI】
  • 曹勝雄、陳嘉隆、王國欽,「旅行社組織氣候、工作壓力對員工離職傾向之影響研究」,觀光研究學報,第1卷,第2期,(民國84年),pp. 1-18。
  • 王國欽,「大陸旅遊風險有多少?」,消費者報導雜誌,第176期,(民國84年12月),pp. 22-27。
  • 曹勝雄,王國欽,「旅遊風險評估研究(下)」,旅報,第118期,(民國84年11月),pp. 34-35。
  • 曹勝雄,王國欽,「旅遊風險評估研究(上)」,旅報,第117期,(民國84年10月),pp. 40-41。
  • 曹勝雄,王國欽,「旅行社員工離職因素之探討」,旅遊界,第49期,(民國83年12月),pp. 29-30。
  • Wang, K.-C. (王國欽), Chou, S.-H., & Lin, Y.-S. (2004). GPTCCC: An instrument for measuring GPT service quality. In T.-Q. Zou (Ed.), Proceeding of Third Asia Pacific Forum for Graduate Students Research in Tourism (pp. 2-18). Beijing, China: Beijing International Studies University.
  • Hsieh, A.-T., Wang, K.-C. (王國欽), & Chou, S.-H. (2004). What attributes determine quality and satisfaction with group package tour: An empirical investigation in Taipei and Beijing. In T.-Q. Zou (Ed.), Proceeding of Third Asia Pacific Forum for Graduate Students Research in Tourism (pp. 838-851). Beijing, China: Beijing International Studies University.
  • Wang, K.-C. (王國欽), Guo, Y.-Z., & Yen, S.-J. (2004). Taiwan meets Mainland China: Emerging trends in Chinese outbound group package tour. In T.-Q. Zou (Ed.), Proceeding of Third Asia Pacific Forum for Graduate Students Research in Tourism (pp. 754-771). Beijing, China: Beijing International Studies University.
  • Wang, K.-C. (王國欽), Nakamoto, T., Chan, H.-C., & Huang, M.-S. (2005). The challenge of female Chinese group package tour leaders: Career motivation, career barrier, and coping strategy. The Fourth Symposium Consumer Psychology of Tourism, Hospitality and Leisure Research (pp. 5-6). Montreal, Canada: HEC Montreal.
  • Wang, K.-C. (王國欽), Tsai, S.-Y., Jao, P.-C., & Wu, M.-H. (2005). More information, stronger effectiveness? Comparison of different travel advertising components on web page. The Fourth Symposium Consumer Psychology of Tourism, Hospitality and Leisure Research (p. 9). Montreal, Canada: HEC Montreal.
  • Wang, K.-C. (王國欽), Ma, A.-P., Guo, Y.-Z., & Lin, C.-W. (2005). What service features do senior tourists care in outbound group package tour? The Fourth Symposium Consumer Psychology of Tourism, Hospitality and Leisure Research (p. 19). Montreal, Canada: HEC Montreal.
  • Wang, K.-C. (王國欽), Wu, T.-C., & Lin, C.-W. (2005). What makes a satisfied international tourism/leisure conference The Fourth Symposium Consumer Psychology of Tourism, Hospitality and Leisure Resear(pp. 26-27). Montreal, Canada: HEC Montreal.
  • Peng, L.-Y., Guo, Y.-Z., & Wang, K.-C.(王國欽) (2006). A study on the education and training experts and specialists for 2008 Beijing Olympic Games. The Conference Proceedings of The 7th Biennial Conference on Tourism in Asia (pp. 399-406), Jeonju, Korea.
  • Chen, Y., Guo, Y.-Z., Wang, K.-C. (王國欽), & Zhang, J. Y. (2006). Chinese outbound tourism market: Development analysis and marketing strategies. In B.-H. Wu & W. Feighery (Eds.), Proceedings of Tourism and the New Asia: Implications for Research, Police and Practice (pp. 45-50). Beijing, China: Peking University.
  • Jiang, J. X., Guo, Y.-Z., Wang, K.-C. (王國欽), & Zhang, J. Y. (2006). The current status of Shanghai's MICE industry and its marketing strategies. In B.-H. Wu & W. Feighery (Eds.), Proceedings of Tourism and the New Asia: Implications for Research, Police and Practice (pp. 257-264). Beijing, China: Peking University.
  • Wang, K.-C. (王國欽), Tai, C.-C., Chan, H.-C., & Kuo, T.-C. (2007). Turnover factors drive master to exit travel agency. International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.
  • Wang, K.-C. (王國欽), Chang, C.-H., & Lin, S.-Y. (2007). Study on travel manager's training needs assessment under eBusiness. International Conference on Industrial Globalization and Technology Innovation, Shanghai, China.
  • 曹勝雄、王國欽,(1995)「應用模糊多準則決策方法於旅遊風險評估之研究」,台北,第1屆銘傳觀光學術研討會。
  • 曹勝雄,王國欽、江麗君,(1996)「旅行業業務員績效評估之研究-模糊多準則決策理論之應用」,高雄,第11屆全國技術及職業教育研討會。
  • 王國欽、陳玟妤、郭承儒,(2001)「團體旅遊領隊之平面廣告效果研究」,台北,世新大學八十九年度大學校院生學術研討會,pp. 117-146。
  • 王國欽、黃竹民、吳世英,(2001)「知識管理於航空產業之應用研究」,台北,台灣旅遊趨勢學術研討會,pp. 44-57。
  • 王國欽、周淑惠、黃閔穗,(2001)「老年旅客退休狀態對其家庭旅遊決策影響力之研究」,高雄,第1屆觀光休閒暨餐旅產業永續經營研討會,pp. 397-406。
  • 王國欽、黃竹民、葉青,(2001)「實體餐廳與餐廳網站之差異-從消費者滿意度觀點」,高雄,第1屆觀光休閒暨餐旅產業永續經營研討會,(Poster)。
  • 王國欽、葉怡君、劉怜綺,(2001)「家庭成員對家庭購買團體套裝行程決策之影響性研究」,高雄,第1屆觀光休閒暨餐旅產業永續經營研討會,(Poster)。
  • 王國欽,(2001)「團體旅遊領隊之平面廣告效果研究」,台北政治大學,國科會八十九年度管理二學門專題研究計畫成果發表會,pp. 358-364。
  • 王國欽、林毓珊、巫玫慧、陳盈樺,(2003)「台灣、大陸境外團體旅遊服務品質衡量工具比較之研究」,台中,2003兩岸研究生校園論壇,pp. 99-110。
  • 王國欽、陳嘉隆、趙明樺,(2004)「 兩岸團體套裝旅遊顧客意見卡之比較研究」,高雄,第4屆觀光休閒暨餐旅產業永續經營研討會,pp. 298-302。
  • 王國欽、周淑惠、林毓珊等,(2004)「 創新團體旅遊顧客意見卡設計之研究」,台北輔大,2004年第二屆新世紀優質企業理念與價值創造研討會,pp. 120-131。
  • What Important Factors Do Senior Tourists Care in Outbound Group Package Tour?
  • Wang, K.-C. (王國欽), Guo, Y.-Z., & Yen, S.-J. (2004). Taiwan meets Mainland China: Emerging trends in Chinese outbound group package tour. In T.-Q. Zou (Ed.), Proceeding of Third Asia Pacific Forum for Graduate Students Research in Tourism (pp. 754-771). Beijing, China: Beijing International Studies University.
  • 王國欽(2021/08/29-2021/08/31)。Real and Virtual Happiness Prediction Model Based on Multiple Regression analysis by Instagram Social Network。(2021 IEEE International Conference on Social Sciences and Intelligent Management, SSIM 2021)。Taichung
  • Yu, H-X., Wang, K-C., Hiroshi, H., Satomi I., & Li, Y-S. (2017). Why Japanese Tourists Won't Come? The Study on the Overturn Strategy for the Tourism Deficit Between Taiwan and Japan. 4th World Research Summit for Tourism and Hospitality, Orlando, US.
  • 王國欽(2015/03/20-2015/03/20)。資訊平台式vs獨立式—餐飲業APP新去處?。(2015銘傳觀光國際研討會—觀光產業與區域發展之思維與策略)。銘傳大學基河校區 (台北市士林區基河路130號3樓)
  • 王國欽(2015/03/20-2015/03/20)。幸福vs.不幸福。打造感動員工的天堂。(2015銘傳觀光國際研討會—觀光產業與區域發展之思維與策略)。觀光產業與區域發展之思維與策略
  • 王國欽(2015/03/20-2015/03/20)。你所不知道的伊斯蘭世界:觀光●Halal●穆斯林。(2015銘傳觀光國際研討會—觀光產業與區域發展之思維與策略)。銘傳大學基河校區 (台北市士林區基河路130號3樓)
  • 王國欽(2014/06/09-2014/06/12)。Key Failure Factors of Characteristic Coffee Shop:A Case Study of Female Entrepreneurs。(10th Annual International Conference on Tourism)。Athens, Greece
  • 王國欽(2014/05/14-2014/05/18)。。(2014 年運動休閒與餐旅管理國際學術研討會)。國立臺灣師範大學校本部體育館 3 樓
  • Wang, K.-C. (王國欽), Lei, W.-I., Gao, Y., & Jian, P.-P. (2014). Searching from the brand: The effect of hotel brand name and logo to consumer purchase behavior. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan.
  • Wang, K.-C. (王國欽), Tsai, W.-L., Gao, Y., & Jian, P.-P. (2014). The invisible hands: Study on tour planner’s competency evaluating model. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan.
  • Wang, K.-C. (王國欽), Lee, Y.-H., Gao, Y., & Jian, P.-P. (2014). Hotel corporate contract: Mediocre vs. attractive. The 13th Asia Pacific Forum for Graduate Students Research in Tourism, Kaohsiung, Taiwan.
  • Wang, K.-C. (王國欽), Kim, S., Jhu, W.-T., & Gao, Y. (2013). Best match-up of airline advertising communication effect: Safety vs. child endorser. World Conference on Hospitality, Tourism, and Event Research, (Best Research Paper) Bangkok, Thailand.
  • Wang, K.-C. (王國欽), Lin, T.-W., Tang, P.-C., & Lin, S.-L. (2012). Buried treasure: The customer’s perspective on hotel renovation. 2012 Global Marketing Conference, Seoul, Korea.
  • Wang, K.-C. (王國欽), Hsu, J.-M., Peng, P.-Y., Tang, P.-C., & Hung, Y.-F. (2011). Turnover factors from learning, entrance, and to leave: A longitudinal panel study of tourism hospitality masters.The 10th Asia Pacific Forum for Graduate Students Research in Tourism, (pp. 980-999), Singapore.
  • Wang, K.-C. (王國欽), Ma, A.-P., Jao, P.-C., Hsu, M.-T., & Lin, C.-W. (2010). What service features do senior tourists care about in outbound group package tours: Taiwan vs. China. 2010 Global Marketing Conference, (pp. 1152-1166), Tokyo, Japan.
  • Wang, K.-C. (王國欽), Guo, Y.-Z., Zhang, J.-Y., Lin, Y.-S., & Hung, Y.-F. (2010). Outbound group package tours: Three year's experiences in Japan, Taiwan, and China. 2010 Global Marketing Conference, (pp. 1617-1630), Tokyo, Japan.
  • Wang, K.-C. (王國欽), Tsaur, S.-H., Huang, H.-C., & Chang, Y.-C. (2009). A study of the T&T industry integrated marketing communication agencies by considering tourism administrations' factors. The 8th Asia Pacific Forum for Graduate Students Research in Tourism, (pp. 297-305), Seoul, Korea.
  • Wang, K.-C. (王國欽), Wu, T.-C., Chu, W.-T., & Chan, H.-C. (2009). Child on plane! Match-up study on airline's endorser advertising. The 8th Asia Pacific Forum for Graduate Students Research in Tourism, (pp. 736-743), Seoul, Korea.
  • Wang, K.-C. (王國欽), Tsaur, S.-H., Yeh, Y.-H., & Li, P.-Y. (2009). Brand alliance to tourist's perceived risk and purchase intension: Evidence from bridal photography tourism. The 8th Asia Pacific Forum for Graduate Students Research in Tourism, (pp. 744-755), Seoul, Korea.
  • Wang, K.-C. (王國欽), Wu, T.-C., Lin, W.-P., & Hung, Y.-F. (2009). Group package tour design for European itineraries-Experiences in Japan, Taiwan, and China. The 8th Asia Pacific Forum for Graduate Students Research in Tourism, (pp. 793-800), Seoul, Korea.
  • Wang, K.-C. (王國欽), Lin, S.-Y., Tsai, H.-Y., & Jao, P.-C. (2008). Blog or budget? Something you never known about blog beyond the group package tourists’ perspectives. The 7th Asia Pacific Forum for Graduate Students Research in Tourism, Kuala Lumpur, Malaysia.
  • Wang, K.-C. (王國欽), Guo, Y.-Z., Zhang, J.-Y., Hung, Y.-F., & Lin, Y.-S. (2008). The usability you never detect: Database with group package tour product design. The 7th Asia Pacific Forum for Graduate Students Research in Tourism, Kuala Lumpur, Malaysia.
  • Wang, K.-C. (王國欽), Tai, C.-C., Chan, H.-C., & Kuo, T.-C. (2008). How to implement the job grading system under the travel industry globalization configuration. The 7th Asia Pacific Forum for Graduate Students Research in Tourism, Kuala Lumpur, Malaysia.
  • 王國欽、周淑惠、林毓珊、嚴詩容,(2003)「團體旅遊服務品質量表建構之研究」,台北,2003餐旅管理學術與實務研討會,pp. 269-286。
  • 王國欽、孫慶文、陳嘉隆、鍾佳勳,(2003)「團體套裝旅遊領隊執業風險之探索性研究」,台北,2003餐旅管理學術與實務研討會,pp. 530-550。
  • 王國欽、陳思穎、陳瑞倫、臺中嘉,(2006)「銀髮族觀光客與電視購物頻道之團體旅遊廣告設計因素之研究」,高雄,2006 中華觀光管理學會暨台灣休閒與遊憩學會聯合學術研討,pp. 17-29。
  • 王國欽、宋豫龍、饒柏丞、郭智翔,(2006)「銀髮族觀光客與團體旅遊網頁廣告設計因素之研究」,高雄,2006 中華觀光管理學會暨台灣休閒與遊憩學會聯合學術研討,pp. 1-15。
  • Chen, Y., Guo, Y.-Z., Wang, K.-C. (王國欽), & Qu, H .( 2006). An analysis of tourism marketing strategies of 2008 Beijing Olympic games. The Proceedings of 12th APTA & 4th APacCHRIE 2006 International Joint Conference (pp. 68-74) Hualien, Taiwan.
  • Guo, Ying-Zhi, Seongseop Kim, and Kuo-Ching Wang (王國欽), “A Comparison Study on the Motivation of Choosing Hospitality and Tourism Field between Mainland Chinese and Taiwanese Undergraduate Students,” 56th TOSOK International Tourism Symposium and Conference: A Growth Engine of Regional Development-A Tourism Industry, Danyang-gun, Korea National Tourism Organization, (July 8-10, 2004), pp. 235-246.
  • Wang, Kuo-Ching (王國欽), Chia-Long Chen, and Ming-Hua Chao, “A Comparative Study on Customer Comment Card of Outbound Group Package Tour Between Taiwan and China,” 10th Asia Pacific Tourism Association 2004 Conference, Nagasaki, Japan, (July 4-7, 2004), pp. 10-15.
  • Wang, Kuo-Ching (王國欽), Joseph S. Chen, and Mei-Hui Wu, “How Much Do We Know About In-Company Group Package Tour? The Employees’ Travel Motivation,” 10th Asia Pacific Tourism Association 2004 Conference, Nagasaki, Japan, (July 4-7, 2004), pp. 461-468.
  • Guo, Ying-Zhi and Kuo-Ching Wang (王國欽), “Contribution of Tourism to Promoting Reconciliation and Peace between Mainland China and Taiwan,” 10th Asia Pacific Tourism Association 2004 Conference, Nagasaki, Japan, (July 4-7, 2004), pp. 236-246.
  • 周淑惠、王國欽、詹悉珍、蔡欣怡,(2004)「 學生就讀餐旅觀光系所動機探討」,台北輔大,2004餐旅管理學術與實務研討會,pp. 1-3。
  • 王國欽、郭英之、張文、嚴詩容,(2004)「 海峽兩岸境外團體套裝旅遊趨勢研究」,台北輔大,2004餐旅管理學術與實務研討會,pp. 1-11。
  • 王國欽、蘇哲仁、巫玫慧,(2004)「公司團體套裝旅遊 之探討:從員工旅遊動機之觀點」,台北輔大,2004餐旅管理學術與實務研討會,pp. 3-11。
  • Wang, Kuo-Ching (王國欽), Joseph S. Chen, Ching Yeh, and Su-Chiun Liang, “The Single Families’ Travel Preference in Group Package Tour,” 8th Asia Pacific Tourism Association 2002 Conference, Dalian, China, (July 10-13, 2002), pp. 792-796.
  • Wang, Kuo-Ching (王國欽), Su-Li Lin, Cheng-Ju Kuo, and Yu-Shan Lin, "What Makes a Good Customer Comment Cards in Group Package Tour?" 6th Australia & New Zealand Association for Leisure Studies Biennial Conference, Sydney, Australia, (July 10-12, 2003), p. 46.
  • Wang, Kuo-Ching (王國欽), Ching-Wen Sun, Ying-Zhi Guo, and Chia-Hsun Chung, "The Inherent Risks in Group Package Tour Leader: An Exploratory Research," 6th Australia & New Zealand Association for Leisure Studies Biennial Conference, Sydney, Australia, (July 10-12, 2003), pp. 46-47.
  • Wang, Kuo-Ching (王國欽), Joseph S. Chen, Shu-Hui Chou, and Po-Chen Rao, "Attractive Messages in Group Package Tour Newspaper Advantage" 6th Australia & New Zealand Association for Leisure Studies Biennial Conference, Sydney, Australia, (July 10-12, 2003), pp. 47-48.
  • Guo, Ying-Zhi, Janet Chang, Kuo-Ching Wang (王國欽), Zhi-Gang Hou, Yun-Long Sun, and Ying Shen, "A Probe into the Polices of Sustainable Development For Graduate Education in Hospitality and Tourism in China," 8th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, USA, (January 5-7, 2003), pp. 152-156.
  • Wang, Kuo-Ching (王國欽), Joseph S. Chen, Shu-Hui Chou, and Chia-Hsun Chung, "The Inherent Risks in Group Package Tour Leader: An Exploratory Research," 8th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, USA, (January 5-7, 2003), pp. 688-693.
  • Wang, Kuo-Ching (王國欽), Ying-Zhi Guo, Cheng-Ju Kuo, and Po-Chen Zau, "Attractive Messages in Group Package Tour Newspaper Advantage: An Exploratory Research," 8th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, USA, (January 5-7, 2003), pp. 680-682.
  • Wang, Kuo-Ching (王國欽), Ying-Zhi Guo, Shu-Hui Chou, and Yu-Shan Lin, "What Makes a Good Customer Comment Cards in Group Package Tour?" 8th Annual Graduate Education and Graduate Student Research Conference in Hospitality and Tourism, Las Vegas, USA, (January 5-7, 2003), pp. 683-687.
  • Wang, Kuo-Ching (王國欽), Su-Li Lin, Ling-Chi Liu, and Shu-Hui Chou, “Family Life Cycle and Decision-Making in Group Package Tour,” 8th Asia Pacific Tourism Association 2002 Conference, Dalian, China, (July 10-13, 2002), pp. 782-791.
  • 林進財、王國欽、陳玟妤,(2002)「團體旅遊領隊平面廣告效果研究-從性別差異之觀點」,台北,2002中華決策科學研討會,p. 22。
  • 王國欽、劉怜綺、葉怡君,(2002)「教育體制對家庭旅遊決策之影響:以團體套裝行程為例」,桃園,第五屆觀光學術研討會。
  • 王國欽、郭承儒、陳玟妤,(2002)「團體旅遊中顧客評估領隊與服務品質相關研究」,桃園,第五屆觀光學術研討會。
  • 王國欽、吳世英、鍾佳勳,(2002)「空服員、領隊與團體旅遊旅客對機上服務因素認知研究」,台北,管理創新與新願景研討會,pp. H18-29。
  • 王國欽、黃閔穗、林毓珊,(2002)「公司團體套裝旅遊之實證研究」,台北,管理創新與新願景研討會,pp. J26-35。
  • Wang, Kuo-Ching (王國欽), Cheng-Ju Kuo, and Yi-Chun Yeh, “Tour Leader, Customer Appraisal, and Service Quality in Group Package Tour,” First Asia Pacific Forum for Graduate Students Research in Tourism, Macao, (May 22, 2002), pp. 144-152.
  • Wang, Kuo-Ching (王國欽), Min-Sui Huang, and Wen-Yu Chen, “What Makes a Good In-company Group Package Tour: An Exploratory Investigation,” First Asia Pacific Forum for Graduate Students Research in Tourism, Macao, (May 22, 2002), pp. 117-124.
  • Wang, Kuo-Ching (王國欽), Shao-Cheng Cheng, and Shih-Ying Wu, “Factors of Service Perception among Flight Attendant, Group Package Tour Leader, and Tourists,” First Asia Pacific Forum for Graduate Students Research in Tourism, Macao, (May 22, 2002), pp. 619-627.
  • Chou, Shu-Hui, Kuo-Ching Wang (王國欽), and Hsiao-Yen Mao, “Motivation of Senior Group Package Tour Tourist,” First Asia Pacific Forum for Graduate Students Research in Tourism, Macao, (May 22, 2002), pp. 44-52.
  • Wang, Kuo-Ching (王國欽), An-Tien Hsieh, and Wen-Yu Chen, “Is the Tour Leader an Effective Endorser in the Group Package Tour Brochure?” Leisure Studies Association Conference 2001, London, UK, (July 17-19, 2001).【國科會審查通過,全額補助前往發表】
  • Wang, Kuo-Ching (王國欽), Yi-Chun Yeh, and Wen-Yu Chen, “Who is the Decision Maker: Parents or Child in Group Package Tour,” 7th Asia Pacific Tourism Association 2001 Conference, Philippine, (July 4-7, 2001), pp. 341-347.
  • Wang, Kuo-Ching (王國欽), Hsiao-Yen Mao, and Shu-Hui Chou, “Group Package Tour and the Senior Tourist: An Exploratory Research,” 7th Asia Pacific Tourism Association 2001 Conference, Philippine, (July 4-7, 2001), pp. 305-310.
  • Wang, Kuo-Ching (王國欽), Shao-Cheng Cheng, and Chu-Min Huang, “The Gap Between Your Restaurant and Its Web Site: From the Potential Customers' Perspective,” 7th Asia Pacific Tourism Association 2001 Conference, Philippine, (July 4-7, 2001), pp. 365-372.
  • 王國欽、陳玟妤、葉怡君,(2001)「團體旅遊領隊平面廣告效果研究-從性別差異之觀點」,花蓮,第十六屆全國技術及職業教育研討會,pp. 195-208。
  • Wang, Kuo-Ching (王國欽), An-Tien Hsieh, and Tzung-Cheng Huan, “A Qualitative Research on the Critical Service Features of Taiwanese Group Package Tour,” Asia Pacific Tourism Association 1998 Conference, Korea, (August 18-21, 1998), pp. 255-263.
  • Wang, Kuo-Ching (王國欽) and An-Tien Hsieh, “An Exploratory Research of the Unseen Employees' Job Performance Appraisal: From the Customer Appraisal Perspective,” 3rd Annual Graduate Education and Graduate Students Research Conference in Hospitality and Tourism, Houston, USA, (January 8-10, 1998), pp. 552-564.【教育部審查通過,全額補助前往發表】
  • Chow, Wayne S., Jon-Chi Shyu, and Kuo-Ching Wang (王國欽), “Determinant and Forecasting of the International Tourist Hotel Occupancy Rate,” Asia Pacific Tourism Association 1997 Conference, Taiwan, (August 15-19, 1997).
  • Tsaur, Sheng-Hshiung, Gwo-Hshiung Tzeng, and Kuo-Ching Wang (王國欽), "Evaluation Model for Traveling Risk," The XIIth International Conference on Multiple Criteria Decision Making, Hagen, Germany, (June 19-23, 1995).
  • 王國欽(2023/08/01-2024/07/31)。下世代旅遊業領袖人才培育實踐計畫研究。(教育部)。PHE1120920。主持人
  • 王國欽(2023/08/01-2024/07/31)。台灣美食國際化OTA/OFD廣告設計策略:全球觀點。(科技部(原國科會))。MOST 110-2410-H-003 -066 -MY3。總主持人
  • 王國欽(2022/08/01-2023/07/31)。跨域餐旅人才培育-餐旅+戲劇+遊戲開發實踐計畫研究。(教育部)。111F008911。主持人
  • 王國欽(2022/08/01-2023/07/31)。台灣美食國際化OTA/OFD廣告設計策略:全球觀點。(科技部(原國科會))。MOST 110-2410-H-003 -066 -MY3。總主持人
  • 王國欽(2021/08/01-2022/07/31)。台灣美食國際化OTA/OFD廣告設計策略:全球觀點。(科技部(原國科會))。MOST 110-2410-H-003 -066 -MY3。總主持人
  • 王國欽(2021/07/01-2022/02/28)。九州の觀光產業支援のための台湾からインバウンド客の誘致。(其他)。。主持人
  • 王國欽(2021/06/01-2022/05/31)。產學合作計畫-平價速食連鎖餐廳困境 - 從無到有的人才銜接制度建 立。(科技部(原國科會))。MOST 110-2622-H-003-004 -。主持人
  • 王國欽(2020/08/01-2021/07/31)。客源地到目的地,旅遊元件碎片化整合下一步?全球大型旅遊業者分析。(科技部(原國科會))。107-2410-H-003-069-MY3。總主持人
  • 王國欽(2019/08/01-2020/07/31)。客源地到目的地,旅遊元件碎片化整合下一步?全球大型旅遊業者分析。(科技部(原國科會))。107-2410-H-003-069-MY3。總主持人
  • 王國欽(2018/08/01-2019/07/31)。客源地到目的地,旅遊元件碎片化整合下一步?全球大型旅遊業者分析。(科技部(原國科會))。107-2410-H-003-069-MY3。總主持人
  • 王國欽(2018/02/01-2022/01/31)。健康產業創新產品設計與開發產學聯盟。(科技部(原國科會))。MOST 108-2622-8-003-001 -TM1。協同/共同主持人
  • 王國欽(2017/08/01-2018/07/31)。互聯網下的旅遊商業模式研究:兩岸競合。(科技部(原國科會))。MOST 105-2410-H-003 -065 -MY2。主持人
  • 王國欽(2017/08/01-2018/07/31)。實境密室逃脫全球商業模式研究--美國、日本、中國、台灣產業探索。(科技部(原國科會))。MOST 106-2410-H-003-096。主持人
  • 王國欽(2017/07/01-2018/10/31)。幸福感建構產學合作計畫。(其他)。106K0089。主持人
  • 王國欽(2017/04/10-2017/11/10)。Understanding market demand and managing supply chain in the context of Chinese outbound tourism to Taiwan and Australia。(國際機構委託(含INGOs委託))。。主持人
  • 王國欽(2016/08/01-2017/07/31)。互聯網下的旅遊商業模式研究:兩岸競合。(科技部(原國科會))。MOST 105-2410-H-003 -065 -MY2。主持人
  • 王國欽(2016/06/01-2017/05/31)。國泰商旅-本土連鎖飯店邁入國際化-未來領袖人才培育設計。(科技部(原國科會))。MOST 105-2622-H-003-001 -CC3。主持人
  • 王國欽(2015/08/01-2016/07/31)。競爭大未來,國際餐旅品牌人才晉用視野:全球vs.亞洲市場。(科技部(原國科會))。MOST 104-2410-H-003-131。總主持人
  • 王國欽(2015/06/01-2016/05/31)。南方莊園渡假飯店-新世代管理人才養成系統建置。(科技部(原國科會))。MOST 104-2622-H-003-002 -CC3。主持人
  • 王國欽(2014/08/01-2015/07/31)。站在巨人肩膀上!餐旅管理課程未來設計趨勢-美國、臺灣與中國。(國科會)。NSC 101-2410-H-003 -126 -MY3。主持人
  • 王國欽(2013/08/01-2014/07/31)。站在巨人肩膀上!餐旅管理課程未來設計趨勢-美國、臺灣與中國。(國科會)。NSC 101-2410-H-003 -126 -MY3。主持人
  • 王國欽(2012/08/01-2013/07/31)。站在巨人肩膀上!餐旅管理課程未來設計趨勢-美國、臺灣與中國。(國科會)。NSC 101-2410-H-003 -126 -MY3。主持人
  • 王國欽(2011/08/01-2012/07/31)。追蹤觀光餐旅碩士生離職因素之長期研究:學習、進入到離開。(國科會)。NSC 98-2410-H-003 -072 -SS3。主持人
  • 王國欽(2010/08/01-2011/07/31)。追蹤觀光餐旅碩士生離職因素之長期研究:學習、進入到離開。(國科會)。NSC 98-2410-H-003 -072 -SS3。主持人
  • 王國欽(2009/08/01-2010/07/31)。追蹤觀光餐旅碩士生離職因素之長期研究:學習、進入到離開。(國科會)。NSC 98-2410-H-003 -072 -SS3。主持人
  • 王國欽(2008/08/01-2009/07/31)。旅遊趨勢之移動與模式建立-日本、臺灣與中國大陸經驗。(國科會)。NSC 95-2415-H-415 -006 -MY3。主持人
  • 王國欽(2007/08/01-2008/07/31)。旅遊趨勢之移動與模式建立-日本、臺灣與中國大陸經驗。(國科會)。NSC 95-2415-H-415 -006 -MY3 。主持人
  • 王國欽(2006/10/01-2007/02/28)。以成功到卓越,台灣旅行業龍頭-E化的領航者雄獅旅遊。(教育部)。無。主持人
  • 王國欽(2006/08/01-2007/07/31)。旅遊趨勢之移動與模式建立-日本、臺灣與中國大陸經驗。(國科會)。NSC 95-2415-H-415-006-MY3。主持人
  • 王國欽(2005/08/01-2006/07/31)。臺灣與中國大陸銀髮族團體套裝旅遊重視因素研究。(國科會)。NSC 94-2415-H-415-001。主持人
  • 王國欽(2003/08/01-2004/07/31)。團體套裝旅遊領隊風險之探索性研究。(國科會)。NSC 92-2416-H-034-011。主持人
  • 王國欽(2003/07/01-2004/02/29)。What Makes a Good Customer Comment Card in Group Package Tour。(國科會)。NSC 92-2815-C-034-016-H。主持人
  • 王國欽(2002/08/01-2003/07/31)。單親家庭團體套裝旅遊偏好研究。(國科會)。NSC 91-2416-H-034-003。主持人
  • 王國欽(2001/08/01-2002/07/31)。團體旅遊決策研究-從銀髮族之觀點。(國科會)。NSC 90-2416-H-034-006。主持人
  • 王國欽(2001/07/01-2002/02/28)。競爭新優勢-運用BSC於國際觀光旅館之策略分析。(國科會)。NSC 90-2815-C-034-009-H。主持人
  • 王國欽(2000/08/01-2001/07/31)。團體旅遊領隊之平面廣告效果研究。(國科會)。NSC 89-2416-H-034-011-SSS。主持人
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